About Laura Salmond

Laura is a senior marketing professional with a wealth of experience in both the public and private sector. Laura is responsible for the overall marketing presence within the organisation. Supporting the team in the development and implementation of marketing plans and targeted campaigns to build market presence and drive sales.

The pitfalls of digital transformation

To improve is to change; to be perfect is to change often.  - Winston Churchill According to Wikipedia, Digital transformation is the change associated with the application of digital technology in all aspects of human society. In the ‘aspect’ of the corporate world, digital transformation is one of the hottest issues these days. It [...]

By |July 20th, 2017|business process improvement|0 Comments

Infographic: Brexit & the charity sector

Interested in finding out how Brexit is impacting the charity sector? Take a look at our infographic below for some interesting facts and stats. Worried your inbox won't cope with the rising donations to your charity? Take a look at Logicalware's Charity customer service software to deal with supporter [...]

By |July 14th, 2017|Charity|0 Comments

Infographic: Brexit & HE sector

Interested to find out how Brexit is impacting the HE sector? Take a look at our infographic below for some interesting facts and stats.

By |June 26th, 2017|Education|0 Comments

Show your supporters love

Spread the love As cheesy as it may sound, love your customers and they will love you back. Have a look at our infographic and if you want you can download our briefing paper below! Show your supporters love <3 Download the [...]

By |June 13th, 2017|Charity|0 Comments

Should you be putting ‘cloud first’?

Cloud first - ‘To Saas or not to saas’ To Saas or not to SaaS - easily one of the toughest questions facing businesses across the globe especially with the rise of the SAAS giants. Organisations are more than ever, asking the question, should they buy on premise software or go with Software-as-a-Service. Gartner predicts [...]

By |April 7th, 2017|business process improvement|0 Comments

Happier and healthier customer service team

How to to improve employees' health, morale and motivation Today no one needs to be reminded about the importance of healthy working environment. Despite legislation and formal safety health and safety practices being followed with a businees, workplace habits within departments such as customer services can be far from healthy.  With constant competition and a struggle to to [...]

By |April 7th, 2017|call centre, CX|0 Comments

4 common mistakes charities make at the end of fiscal year

Many charities face the daily challenge of making ends meet, balancing reduced income with increasing demands and inflating costs. Some charities are even faced with insolvency. With around 600 new charities becoming registered every month, competition for funding is fierce. (gov.uk) Operations need to be slick and customer service needs to be paramount. Competition and [...]

By |March 30th, 2017|business process improvement, Charity|0 Comments

Pet insurance quick guide

As a nation, we love our furry friends - in fact, according to data produced by the PFMA, circa 11m (40%) UK households are estimated to have pets. We’ve put together a quick guide to pet insurance. Read on for some helpful hints and tips. With 57 million pets across the country, it is no [...]

By |March 1st, 2017|Insights|0 Comments

How to choose the best equine insurance – 13 tips

Every horse owner knows how challenging it is to find clear information about insurance policies and exactly what cover is being offered. With all the different packages and bands of equine insurance to choose from, insuring your horse can be a confusing process. The minimum cover for horses and ponies recommended by the industry experts is [...]

By |February 27th, 2017|Insights|0 Comments

5 car hire rip offs

By |February 27th, 2017|Insights|0 Comments